Title: Hit Refresh Pdf The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh
“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from the Foreword of Hit Refresh
The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal.
Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders.
“Ideas excite me,” Nadella explains. “Empathy grounds and centers me.” Hit Refresh is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
An important person for business, whether he succeeds or fails MS was the company I was told to hate growing up. Ballmer and Gates were staunch competitors, to a fault. All they cared about was money. They stifled innovation.While some of these aspects were occasionally true, I've seen a sea change the last few years. Microsoft is now the company willing to take risks. They're willing to listen. They may not execute exactly as customers want, particularly at first, but they iterate fast and often. They're not as interested in milking the cash cow.The cultural turnaround is shocking... and welcome. Enterprises take on the culture of their leaders, and Satya has clearly left an empathetic, but thoughtful impact on his employees. It's a bit early to call if this will be a success - Ballmer and Gates were arguably successes despite their hardnosed attitudes. However, if he succeeds (and so far he's doing well) it will be a great case study on how to lead in business while still being a good person.Turning an Ocean Liner Around The image of turning a large, impressive, but perhaps unwieldy, ocean liner around in mid-course seems aptly to describe the cultural reboot of Microsoft during 2014.In his 2017 book, “Hit Refresh,” Satya Nadella, Chief Executive Officer of Microsoft, provides detailed outlines and on-going steps for how he answered the challenges when he was named the third CEO in the company’s history following Bill Gates and Steve Ballmer.Through nine chapters and a postscript he presents the Microsoft situation he initially inherited, how he pursued cultural and business changes and, finally, where he sees the future for not only Microsoft but also “big change” technology headed.During the first three chapters Nadella recounts his background, early experiences in technology and working at Microsoft. Make no mistake: despite his modesty and understatement, Nadella is clearly a talented and exceptional person.During the middle chapters he describes the need to rethink the future and goals for the company with specific insights that managers might find helpful:• “Obsess about customers… and meet a customer’s unarticulated and unmet needs with great technology.”• “Actively seek diversity and inclusion.”• “We are one company… not a confederation of fiefdoms…have to learn to transcend those barriers.”The author has shown his willingness to embrace change by forging new partnerships with companies long-viewed as arch rivals such as Red Hat and Apple and acquiring new platforms promising growth opportunities such as Linked-In.Nadella offers his perspective on principles for leadership:• “Bring clarity to those you work with.”• “Generate energy, not only on (your) own terms but across the company.”• “Find a way to deliver success, to make things happen.”During the last chapters the author focuses on three technologies that lead to massive shifts in the economy and society: mixed reality, artificial intelligence and quantum computing. The first changes how people interface with computing and the digital world by increasing the experiential nature of the specific task.The second, Nadella sees as augmenting human capabilities with analyses leading to insights and predictive power achieved far more rapidly than people working on their own. He does caution later adapting to this technology requires major changes in the educational system to prepare today’ students to be the managers and developers of tomorrow.Finally, while still experimental, quantum computing will give rise to rapid growth in computing power and speed so that complex calculations once thought beyond reach can be achieved, If you want more insights, read my Amazon review of Scientific American’s 2016 collection, “Ultimate Physics” (here’s the link: https://www.amazon.com/review/R2L9R6OLCSFQUM/ref=cm_cr_srp_d_rdp_perm?ie=UTF8)At the end of the book Nadella reprises a theme he sees as a core value in creating successful relationships for employees, managers, partners and people in general: the importance of education and empathy. Education as an essential road to understanding and using new technology so that a knowledge gap does not create further displacement in society.Empathy is critical for leaders and managers to understand others, their motives, wants and needs. And something that seems to be in short supply at this time.To know future is to build it by yourself I have been working for a Microsoft partner company for nearly 15 years, and for almost 30 years I'm dealing with IT, most part of that closely working with Microsoft technologies. I have been admiring the transformation from the concept of putting personal computer to each and every home in 90s to mobility and service models nowadays. I passed 25+ Microsoft exams and have certificates, signed by all Microsoft CEOs. For all those years I have been sharing the values Microsoft was transmitting to its partner and client community - and I'm very glad to see its incredible transformation within last years, when Satya came to power. Somehow he managed to turn a huge corporation, running behind the market trends, into a vendor that forms and creates those trends, in just a few years.So, I was very much interested in this book to get more information on how this transformation is taking place. Those who were following Satya and e.g. his speeches on opening keynotes of Microsoft events will certainly recognize his style of presenting the information - humble, honest but inspiring. The book tells you three transformation stories: how Satya relocated to US, how he managed to develop himself to Microsoft CEO within 20 years and finally - how current transformation takes place in corporation.This is not memories' of the past - for those type of books only the past events are described. The book has its thrill and value exactly because the author puts reader in today's present environment, without knowing the final outcome, and trying to guess together what will be the future. This book is about making the future. If you want to be little closer to the understanding of future, this book is for you.
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